BMS Group Motorsport Marketing and Racing Sponsorship Services

The BMS Group founded in 2004 by Ken Burris, who has over twenty years of experience in corporate hospitality and sales, can help your business accelerate its marketing agenda. Our variety of racing clients competing on the world racing stage will offer your business a unique opportunity for marketing exposure and growth.

At the BMS Group
we_develop marketing partnerships through speed. What is commonly referred to as sponsorship we like to refer to as a marketing partnership. The thought process behind this is that anyone can slap a sticker on the side of a race car and call themselves a sponsor. But it takes a true partnership to promote a product or service. We will tailor a partnership that best meets the goals and philosophies of both the racing team and its marketing partner.

Our organization is an independent marketing group representing racing clients that compete on some of the most demanding circuits in the world. From the high banks of Daytona to the picturesque hills of Laguna Seca, we are there. We recognize that our clients have the ability to provide that adrenaline boost to a company’s marketing outlook. Companies who partner with racing teams are experiencing tremendous returns on their investments in many areas. With our diversity of clients and racing series, your business will have several avenues of opportunities. We look to provide innovative marketing programs for companies of all sizes. These marketing programs can reach one or all of the following areas.

Developing Business to Business Opportunities
Within the world of auto racing, you will find one of the most business savvy networking groups consisting of self made entrepreneurs, corporate executives and CEOs. Association with this networking group has numerous benefits that extend beyond the racing event. One in two marketing partners enter this arena for this reason alone. Within our client base is a great diversity of business leaders who we would like to introduce to your business.

Develop Product Branding and Drive Brand Awareness
This is accomplished through exposure and interaction. Business thrives on unique branding and what better way than through the world of auto racing. The hi-speed venues give fans an up close and personal approach in contrast to the more contemporary sports. In none of the other big American fan based sports can you walk out onto the field of play and talk to the athletes prior to competition. In the world of auto racing, there is an opportunity to experience that very sensation. Fans that experience this sensation also associate marketing partners with their favorite cars and drivers. This association will drive your marketing potential into areas not yet acquired. This same exposure can be associated with event launches with your race team. Again, this is a partnership of both parties and what better way to launch a new product or service than with your racing team.

Corporate Hospitality
By forming a marketing partnership your business will enjoy the new world of the auto racing experience. This experience goes beyond the buffet line right onto the pit lane to view what is not always on television. Your employees, clients, customers and business partners will have the opportunity to meet the drivers and ask questions. They can view the race cars as the team prepares them to take to the track. This is the time when a lot of those what, how and why questions will be asked and answered. This team interaction is valuable in building towards the race event! This entire program is perfect for employee incentives and customer relationships. We can tailor your needs from hospitality tents, a suite on the front straight, to pit and paddock tours. Everyone looks for that once in a lifetime experience. Let’s give it to them!

Maximizing Value through the Media
Through a racing team, your company’s exposure will launch into numerous media outlets. Rivaled in sports only by the Olympics and World Cup Soccer, auto racing is covered globally and your business will be too. Your company’s name, logo and corporate image will be televised, photographed and written about whenever the racing team travels. Since the majority of our clients compete internationally, the exposure for your business will have a return on investment at a torrid pace. This exposure through televised races, commercials, signage at the track and on the World Wide Web will maximize your advertising potential. Did you know that over 85% of the U.S. population are sports fans? We can tailor a program to fit your company’s needs in the preferred market segment for your product or service. Our clients are viewed both on the major U.S. networks, Versus, Speed TV and European sports television and in the world wide print media. A lasting impression can be made through racing. Come race with us.

The BMS Group looks forward to tailoring a unique business opportunity for your organization through our marketing partnership program. Make sure you buckle up because this will be one ride that you will not want to miss.

See you at the next race!